What’s the mood in the valley like?

After my recent tweet storm on SaaS vs COVID-19, many VC/Founder friends of mine from India, Singapore, France reached out to me asking how Silicon Valley is reacting to the COVID-19 crisis. I thought I’ll write a short post about what I’m seeing/hearing from investor-founder friends in the startup land for the benefit of global … Read more

The encyclopedia of Indian direct-to-consumer (D2C) brands

For all newbies, a direct-to-consumer company OR a digitally native vertical brand (DNVB) is an online first/ online only product offering that’s maniacally focused on customer experience. These companies generally start with a niche and directly sell to consumers via their online website or their own offline stores. They take pride in creative products with … Read more

When a brand takes over the category

“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” – George Bernard Shaw Unreasonable men and women are the category creators, you can see their Utopian vision in the products they build. Building a category creator … Read more

Seeing the glass half full

I consider myself extremely lucky for going to BITS Pilani – the institution which created some outstanding leaders in this world. BITS network is so strong that you literally can reach out to almost anybody for an advice – no one would say no to you!  So, I whatsapped of my mentors Phani for time … Read more

Who’s your competitor?

I hear this question from people I try to hire and hearing this very often these days. If startup = growth and growth is a function of the team, product, revenues, funding etc.  Time is a constant function here. You only have 24 hours in a day! Time, my friend is your biggest competitor. Win … Read more

I don’t wanna do your dirty work. No more.

With the plethora of startups, everyone is looking for a developer or a designer. I get lots of emails asking for referrals, sometimes from startups and sometimes from folks who are interested to join startups. A bad way to ask for a referral – Hey Sudheendra, do you know any good rails developer? We are … Read more