The encyclopedia of Indian direct-to-consumer (D2C) brands

For all newbies, a direct-to-consumer company OR a digitally native vertical brand (DNVB) is an online first/ online only product offering that’s maniacally focused on customer experience. These companies generally start with a niche and directly sell to consumers via their online website or their own offline stores. They take pride in creative products with great quality and reasonable prices. As they control their own distribution and thanks to subscription economy, they enjoy great gross margins with high customer lifetime value (CLTV).

In the last few years, I have become a huge fan of these brands. Today, I wear a pair of Allbirds wool loungers to work, VAPH loafers for occasions, John Jacobs glasses when I am working, Patagonia Better Sweater Jacket when it’s cold outside.. enough about me!!

I like these companies because, they are obsessed about their customers. I strongly believe companies who care about their customers and do whatever it takes to make them brilliant are the ones who succeed in the long run. This is the same reason why I love AmazonBasics and I so wish Amazon launches a bank and an airline.. in fact I wouldn’t be surprised if somebody somewhere is already writing a plan 🙂

As I kept digging deeper to find such brands, I found there are many hidden gems in India and discovering them takes time – I first found VAPH shoes on Flipkart when I was browsing through shoe listings and came across Eyecandy leather wallets on LBB. I decided to fix this problem and was inspired by Andy Dunn to create “The encyclopedia of Indian direct-to-consumer brands (aka – DNVB – digitally native vertical brands)”

I hope you will find this list useful and further contribute to the list by suggestions names.

Also, if you are a founder building a direct-to-consumer company – I’d love to help you in anyway – product/sales/recruiting/funding, so feel free to reach out to me at sudheendra.ch [at] gmail.com 🙂

Last updated: 14th July 2019

A

  • Andamen – luxury shirts with an Indian touch
  • Alpha – curated shirts and chinos
  • Aristobrat – feel good basics

B

C

  • Chomp – packed snack boxes

D

E

  • Eyecandy – everyday objects, everyday lifestyle

F

G

H

I

J

  • John Jacobs – premium designer eyeglasses and sunglasses

K

  • Korra – sustainable jeans and jackets

L

M

N

  • Nordlich – nightwear, and loungewear
  • Nicobar – organic clothing for men and women

O

P

Q

R

S

T

U

V

W

X

Y

Z

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